Designing with purpose, building with care

My journey in design

Born and raised in Italy, I have over 15 years of experience in UX/UI design and user research, developed through my work in Italy and the UK, where I shaped a Human-Centered Design approach to digital experiences.

My career began in Vicenza (Italy), working in ecommerce and creating digital experiences for established brands. While already working as a web designer, I moved to the UK, first to London and later to Cambridge, where I continued developing my career in UX/UI design while studying Visual Communication at the University for the Creative Arts. This parallel path strengthened both my practical skills and my strategic approach to design.

Over the years, I have collaborated with established businesses and global organisations, designing intuitive, accessible, and effective digital products. My approach combines user understanding, strategic thinking, and design craft to transform complex needs into simple, meaningful experiences.

Today, I work as an independent freelance designer with clients across the UK, Europe, and the US, creating digital products that are not only visually refined but designed to be effective, scalable, and capable of generating value.